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Why Ashley Graham ‘Hesitated’ to Take Part in Victoria’s Secret Fashion Show [Video]

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Brand Development

Ashley Graham didn’t automatically say yes to walking in the 2024 Victoria’s Secret Fashion Show.

A day after Graham, 36, participated in the runway show alongside Gigi HadidBella HadidAdriana Lima and Behati Prinsloo, she revealed on Instagram why she initially “hesitated” to be a part of the show.

“When @victoriassecret first reached out, I’ll be honest—I hesitated. For years, the brand didn’t feel like it was made for someone like me. Their vision of beauty seemed narrow, as if everything they created was for just one type of body—and it wasn’t mine,” Graham wrote next to a series of backstage photos and shots of her on the catwalk, in a post on Wednesday, Oct. 16.

“But after sitting down with the leadership at VS, I saw real change,” she wrote. “They were excited to have me join the show and assured me this wasn’t just a one-time thing. The curve models weren’t just a symbol—VS genuinely want[ed] to be …

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