A wave of influencers on TikTok and other social media platforms have started specializing in a trend they call “kindness content.”
Every Christmas growing up in Minnesota, Jimmy Darts’ parents gave him $200 in cash: $100 for himself and $100 for a stranger. Now, with over 12 million followers on TikTok and several million more on other platforms, philanthropy is his full-time job.
Darts, whose real surname is Kellogg, is one of the biggest creators of “kindness content,” a subset of social media videos devoted to helping strangers in need, often with cash amassed through GoFundMe and other crowdfunding methods. A growing number of creators like Kellogg give away thousands of dollars – sometimes even more – on camera as they also encourage their large followings to donate.
“The internet is a pretty crazy, pretty nasty place, but there’s still good things happening on there,” Kellogg told The Associated Press.
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