Whats your take on Goldfishs temporary name change? [Video]

Goldfish is temporarily renaming its cheddar crackers as Chilean Sea Bass. The move “reinforces that Goldfish crackers are not just for kids,” according to a statement from the brand. 

Although they now have a fancy moniker, the look and taste of the crackers will stay the same.

Snackers can visit ChileanSeaBassCrackers.com October 23-30 to purchase two bags of Chilean Sea Bass crackers for $7.38 while supplies last. 

The Chilean Sea Bass campaign and creative are supported by integrated marketing efforts, including earned media and a strategic creator partnership with Dude With Sign.

The brand has also created a video to support the campaign.

The Goldfish Chilean Sea Bass campaign was developed and produced by Mischief @ No Fixed Address and Spark supporting paid media and influencer partnerships. Zeno Group is handling PR for this campaign.

What is your take on the name change? Take PRWeek’s poll.

This story first appeared on PRWeek U.S.