In this Cold Take, Kelly O’Keefe and Matt Williams unravel the business and brand strategy behind the break up of General Electric into three separate brands.
Watch the full clip: https://www.youtube.com/watch?v=WujEGMiX02c
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Cold Takes are quick videos on recent topics in the news and what we think it means in the business of branding. Watch more Cold Takes on our website: https://hubs.la/Q02pCjQP0
Brand Federation is a strategic consultancy for brands backed by a global network of the world’s best independent strategists.
Kelly O’Keefe is a Managing Partner at Brand Federation.
Get to know Kelly: https://www.brandfederation.com/about#kelly
Matt Williams is a Managing Partner at Brand Federation.
Get to know Matt: https://www.brandfederation.com/about#matt
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