What to Avoid and Why for Effective Digital Strategy [Video]

Navigating the complexities of search engine optimisation involves understanding that, while many strategies can lead to improved rankings and visibility, others may jeopardise your website’s standing with Google. The key to a successful SEO campaign is not just in knowing what to do, but also in recognising what to avoid. Risk-taking in SEO isn’t inherently negative—calculated risks can lead to substantial rewards. But it’s crucial to distinguish strategic gambles from reckless moves that could incur penalties from search engines or degrade user experience.

For business owners, keeping up with SEO and its ever-evolving landscape is essential for staying competitive in the online marketplace. However, some SEO practices that promise quick results can be detrimental in the long run. Let’s illustrate with an anecdote—imagine a business that’s tempted to improve its site’s SEO by employing a less-than-reputable agency offering quick fixes at low costs. It isn’t long before the website suffers …