What Nutritionists Think of ‘Proffee’ the Protein Coffee Trend [Video]

Not every tip you see on the internet will be a winner.

There are a ton of “hacks” and “advice” on apps like TikTok, Instagram, and Facebook that, quite simply, wouldn’t pass a sniff test, let alone a fact check. However, there is one trend that people love on social media, which nutritionists actually like: Proffee. 

For the uninitiated and those who aren’t chronically online, “proffee” is the trend of adding protein powder or a little protein shake to your morning coffee. And it turns out, it really can be advantageous — as long as you do it right. 

“Adding protein powder to your coffee can be a convenient way to supplement your diet, especially if you’re someone that skips breakfast,” Dawn Menning, a registered dietitian who works with Nutu App, shared with Food & Wine. “Depending on your nutrition needs, preferences, and goals, this may be an easy way to …