What is social media analytics? The 2024 guide for marketers [Video]

Social media analytics are a critical tool for social media managers. They help guide your strategy, then show you whether that strategy is working in real time.

Read on for a deep dive into the different ways social marketers use analytics (you might not have heard of all of them!), and the types of analytics tools that help them do good work — and easily report on wins.

What this post is: A comprehensive introduction to the concept of social media analytics. If you’re just getting started with tracking your results on social — or you want to get better at it, and get more out of measuring your performance — this is the guide for you. 

What this post isn’t: An exhaustive list of tools we recommend. If that’s what you’re looking for, head over to our list of the 20+ very best social media analytics tools. 

Social media analytics means the collection and analysis of data points that help you measure the performance …