What is Data Storytelling? A Guide to Creating Business Infographics that Drive Decisions [Video]

Everyone loves a good story. They entertain, educate, and inspire by tapping into our emotions and imagination. But what happens when you combine a good story with data and visuals?  

You get data storytelling — the process of telling a story with data to communicate insights and drive decision-making.

Data storytelling enables business leaders who don’t have time to find insights in complex data to make better business decisions. And with data widely available today, data storytelling is a necessary marketing skill.

And the secret to good data storytelling is good data visualization, using tools like infographics to transform complex data into engaging and easily understandable visuals that tell a story.

Here are some stats worth considering: 

• The most common data storytelling challenges companies face are lack of skills (49%), non-data literacy (48%), and limited time for developing data stories (47%)
• Data-driven storytelling can increase sales by 30% and boost the engagement rate to 300%.

Ready to learn …