WFMY News 2’s 2CARES brand explained [Video]

WFMY News 2 has always cared about the community. Now, we’re leaning into that and introducing our 2CARES brand.

GREENSBORO, N.C. — WFMY News 2 has been part of the Piedmont Triad community for 75 years. As WFMY News 2 looked to refresh our brand, we dug into our station’s identity. In all those years, the station has always been one that cared about all aspects of the community — keeping people safe, sharing urgent news and information, sharing accurate weather, making people smarter, helping people solve their problems, bringing people together, and more.

As we did our research, we found some things remained constant:

2 CARES about your neighborhood issues

2 CARES about solving your problems

2 CARES about accurate forecasts for your plans

2 CARES about what’s going right in your neighborhood

2 CARES about your bottom line

2 CARES about helping you meet your goals

2 CARES about feeding the community

2 CARES about what you care about

2 CARES about YOU

So we …