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Brand Awareness

Wednesday Stir [Video]

-Chicken purveyor Pilgrim’s is out with a fun and infectiously silly rap song and video celebrating what chicken nuggets can be with original flavors and new innovations that take consumer cravings and put them in a nugget. “Put it in a Nugget,” from Terri & Sandy, is a ’90s-inspired rap that features dancing and horse-riding nuggets, along with other wild animations. In addition, the marketing push highlights Pilgrim’s new packaging, designed by Jones Knowles Ritchie.

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