One thing is for sure: Dyson has range. The brand, known for revolutionary vacuums and cleansing air purifiers, bladeless fans and minimalist lighting options, headphones, and a line of industry-changing hair tools—hold on, as I catch my breath—is now expanding to styling products.
Named Chitosan after its key ingredient, the collection includes a Pre-Style Cream and Post-Style Serum. But what is chitosan? “It’s a complex macromolecule that gives the hair retention without the crunch of conventional styling products that use simple polymers,” says Robyn Coutts, senior design manager at Dyson. She explains that the chitosan used in this collection is derived from oyster mushrooms.
Dyson calls its use of chitosan “triodetic technology.” As the brand was developing its key ingredient, founder James Dyson said the hair it was being tested on was behaving as if it were wrapped in triodetic architecture (buildings that retain their structure with a foundation of tessellating triangles). “If you think about engineering, …