We Sat Down With Faraday Future At CES 2025. It Got Weird [Video]

Max Ma’s hopeful vision and bright-eyed optimism is compelling. The CEO of Faraday Future’s sub-brand, Faraday X, laid out a narrative of a dogged company, overcoming a decade of obstacles to achieve production of its first product, then moving on to higher-volume segments. He promises affordable electric vehicles and plug-in hybrids ranging from $20,000 to $50,000. He promises a deeply integrated AI experience. It’s hopeful, it makes sense and now is the right time to do it.

But to believe in it, you have to believe in Faraday Future. That’s no small order.

You may be somewhat familiar with that name. The full tapestry of Faraday Future’s history eludes most; it stretches over more than a decade’s worth of corporate takeover politics, geopolitical intrigue and undelivered promises. Those promises typically came from Faraday Future’s founder, Yueting “YT” Jia. He was once hailed as one of China’s greatest internet entrepreneurs, but is now not especially welcome in his home …