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Brand Marketing on Social Media

We road tested No7’s new ‘luxury’ makeup range here’s our honest opinion [Video]

For the first time in years No7 has turned its focus away from skincare saviours to release a new 12-piece luxury makeup collection.

Including lipsticks, lip liners and oil, along with an eyeshadow palette, bronzers, blushes, primer, loose setting powder, brow gel, touch-up concealers and eye pencils – every product in the Pro Artist range comes with a price tag under £20.

It’s already got the seal of approval from makeup influencer Nic Champan (one half of Pixiwoo and a Boots No7 ambassador), who says: ‘Social media would have you believe that everyone knows what they’re doing when it comes to makeup, and you need a cupboard full of products and an advanced skill set to look your best.

‘The reality is that most of us just want a few brilliant products that are quick and easy to use and that deliver stunning results. You don’t need lots of time to achieve a beautiful look with these products …

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