Wayfarer TV: Qantas launches new North America campaign as United States capacity grows [Video]

For the first time in a decade, Qantas has unveiled a new brand campaign in the North American market as demand for travel between the US and Australia continues to grow.

Academy Award-nominated writer, producer and director Baz Luhrmann and four-time Academy Award-winning costume and production designer Catherine Martin act as creative consultants and ambassadors for the campaign, titled ‘Australia in the Sky’, which features Qantas crew alongside an all-star cast of Australian talent including actor Charlee Fraser and model Jess Hart.

“Like all Australians, I feel a great deal of pride in Qantas,” Luhrmann said. “The moment you step on the flight you’re embraced by the unique spirit that brings a little of Aussie magic to every journey.

“When you’re on Qantas, you’re not waiting to get to Australia, you’re already there.”

Filmed at Qantas’ Los Angeles hangar onboard an A380 aircraft, the campaign also features scenes from famous locations around Australia including Sydney’s iconic Bondi Beach …