‘Trucker Napp’ promotes safer roads and better health for professional drivers by turning hours of sleep into products, trips and cash.
Recent statistics reveal that sleep deprivation is a major cause of car accidents in Brazil.
To pave the way for safer roadways in the country, Volkswagen Caminhões e Ônibus (Trucks and Buses) is launching an innovative new initiative. Created in partnership with Brazil’s biggest rewards program, Livelo, ‘Trucker Napp: Earn While You Sleep,’ program monitors truck drivers’ hours of rest along shipping routes nationwide and converts them into monetary benefits.
This program, which is currently being piloted, utilizes smartwatches to track drivers’ sleep patterns. These watches are linked to a points system where users earn Livelo points for their sleep hours. These points can be converted into cash rewards deposited directly into their bank accounts. Essentially, the more and better quality sleep drivers get, the more benefits they receive.
The campaign draws on a 2021 study …