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Viral Beauty Hack ‘Tricks’ People Into Thinking You Aren’t Wearing Makeup [Video]

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Branding Management

A makeup hack, which was bought to the attention of the masses by a beauty creator, has sparked discussion among viewers online.

Beauty brand manager and content creator Tori Los, known as @skincarewithtori, took to TikTok on August 27 to showcase the simple yet intriguing technique that seemingly tricks the brain into thinking a person isn’t wearing much makeup. The clever illusion, which hits on the trend for minimalist beauty, has been viewed more than 2.7 million times and has led to mixed opinions from viewers.

Viewers were able to see Los, who is based in New York City, wiping off makeup from her nose. Accompanying the demonstration is an overlaid text that reads: “One time I heard a makeup artist say that not wearing makeup on your nose tricks people’s brains into thinking you’re not wearing a lot of makeup. So now I always wipe my nose off before I leave the house.” The video has since been liked more than 94,000 …

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