For this week’s video inspo, we’ve come across this genius addition to the ‘Ketchup Means Heinz’ campaign that uses A.I. to further its ballsy message.
After the success of their “Draw Ketchup” social experiment campaign where they anonymously asked people from 18 different countries to draw ketchup, Heinz have gone one step further to prove “Ketchup means Heinz” with the help of artificial intelligence.
It’s a relatively low-cost ad from the looks of things, simply using snapshots of the results the A.I. bot came up with as they asked it to show them “ketchup”, “ketchup renaissance”, “Ketchup street art” and many more weird combinations. The result? Each weird A.I.-generated image pulled up elements of Heinz’s iconic ketchup bottle, every time.
How’s that for brand awareness?
Written by Emily Malone Marketing Manager for Venture — a full-servicevideo production agency that specialises in producing creative videos & campaigns that get real results.