Video | From Traditional to Targeted: The Evolution of Agency and Brand Spending [Video]

Join our moderator, Marie-Clare Puffett (IAB Europe), as she engages with industry leaders Connor Chappell (Tesco Media & Insight Platform), Eva Adelsgruber (former Plan.Net Impact), and Maurits Priem (Ahold Delhaize) to explore the groundbreaking launch of the industry’s first-ever in-store retail media definitions and measurement standards. They delve into the significance of omnichannel strategy, data alignment, and the transformative power of digital solutions in enhancing the in-store experience for retailers and brands.