“Ventana do Sol”: A Sunlit Speakeasyfor Skol – Amazing OOH Campaign Examples [Video]

Overview:
“Ventana do Sol” is a unique speakeasy located in the heart of Asunción, designed by OniriaTBWA for Skol. This pop-up bar operates only when the sun is shining, offering a distinctive experience under the motto “Sunny Day; Skol Day.”

Experience:
During a specific time of day, sunlight activates a special window where passersby can grab a free cold Skol beer. This concept draws inspiration from the Prohibition-era speakeasies in the U.S. and Canada (1920-1932), where alcohol was illegally sold.

Concept:
OniriaTBWA and Skol’s “Sunny Day; Skol Day” campaign brings this historic concept to life with a refreshing twist. A sunbeam hitting a window in central Asunción triggers this space, inviting those nearby to enjoy a free Skol.

Quotes from the Team:

Marcia Alarcón, Brand Manager of Skol: “We want people to have unforgettable experiences, and this is one of them.”
Analía Lovato, Creative at OniriaTBWA: “This project was a challenge for the agency. It highlights the brand’s essence and encourages interaction and enjoyment, harnessing the sun’s power to create unique moments.”
Santiago Giménez, Project Manager at OniriaTBWA: “Our main goal was to create something innovative and memorable. We wanted ‘Ventana do Sol’ to be in a place where people gather, with the sun as the star among the buildings.”
Inspiration:
Each season has its charm, but the warmth of the sun connects us to our identity. Thus, with every sunbeam, there’s a Skol.

Conclusion:
The “Ventana do Sol” campaign by OniriaTBWA and Skol aims to offer a memorable and refreshing experience, leveraging the natural power of the sun to bring people together and enjoy a cold Skol beer.