In the ever-competitive world of RTDs (Ready-to-Drink) beverages, standing out from the crowd requires a touch of confidence.
That’s where the brand Notout found itself – a recognisable name among cricket enthusiasts in a country where cricket is seen as a religion.
Hence, seeking a brand identity that exudes understated elegance, the parent company Globus Spirits, enlisted Venacava Designs’ expertise to craft a unique identity tailored to its target audience.
As Notout aims to quietly secure its place as the discerning choice in the extra-strong RTD category, appealing discreetly to both men and women in tier 2 and tier 3 cities, the brand aimed for a modern and simple brand identity that reflects the spirit of the beverage, resonating subtly with those who cherish uninterrupted moments of joy.
Speaking about the essence of brand identity, Manoj Deb, Founder and Specialist Branding, Strategy and Design at Venacava Designs, stated, “We see …