Tumblr Creative Director Peter Vidani
Cesar Torres
New York City noise blares right outside Tumblr’s office in the Flat Iron District in Manhattan. Once inside, the headquarters hum with a quiet intensity. I am surrounded by four dogs that employees have brought to the workspace today. Apparently, there are even more dogs lurking somewhere behind the perpendicular rows of desks. What makes the whole thing even spookier is that these dogs don’t bark or growl. It’s like someone’s told them that there are developers and designers at work, and somehow they’ve taken the cue.
I’m here to see Tumblr’s Creative Director Peter Vidani who is going to pull the curtain back on the design process and user experience at Tumblr. And when I say design process, I don’t just mean color schemes or typefaces. I am here to see the process of interaction design: how the team at Tumblr comes up with ideas for the user interface …