Every business knows how important customer experience is in building a strong identity. After all, today’s market is a competitive one. Moreover, social media has become one of the most used forums. On social media, customers to share their positive experiences or vent frustrations about a product or service. Sentiment analysis scrutinizes these conversations to identify brand opportunities and weaknesses.
Building a positive image on social media has become more critical than ever. Therefore, more brands are focusing on maintaining a positive relationship with their customers via social media interactions. To improve that experience, you, as a brand, need to understand your customers on a deeper level. But how do you do it? Enter sentiment analysis, an algorithm that works behind your customers’ online posts and comments and tells you what exactly they think about your brand. Here are some essential tips for using sentiment analysis on social media to improve overall customer experience.
Sentiment analysis, also called emotional intelligence …