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Brand Strategy

Updated Volkswagen Taos SUV is the New Entrance into the VW Brand [Video]

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The subcompact Volkswagen Taos SUV was sold in China and built in Mexico for several years before it entered the U.S. market in 2021 as a 2022 model. It is VW’s second-best seller and one of its least expensive vehicles making it the one that gets buyers into the dealership door. A quick update is for those models is always important and VW seemed to hit everything on the Taos from the look to the interior to the powertrain and wheels.

The new front-end design on the 2025 Volkswagen Taos brings it more in line with the company’s new electric vehicles like the ID.4, with an optional full light bar in the front. It has a new bumper design too with standard LED lights and available adaptive front headlights. In the back the taillights are now also connected with an illuminated Volkswagen badge in the center.

Bright Moss Green, Monterey Blue Pearl, and …

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Brand Strategy

4 changes coming to Starbucks under new CEO: Comfy seating, community spaces and more [Video]

For new Starbucks CEO Brian Niccol, the future of the popular coffee chain is rooted in concepts from it's past. The new chairman of the Seattle-based coffee company said dated Tuesday that after spending a few weeks visiting Starbucks stores to consider the customer experience and discuss operations, store design, marketing and product development, that "two truths emerged."