Uniteds Kinective Media Network Takes Flight with Personalized Traveler Experiences Beet.TV [Video]

CANNES — When is a traveller not a traveller? United Airlines may have launched a new media network – but that doesn’t mean the ads will have to be travel-centric.

Kinective Media Network is a commerce media platform designed to create personalized and immersive experiences for travelers at every stage of their journey.

In this video interview with Beet.TV, Mike Petrella, MD, Strategic Partnerships, Kinective Media by United Airlines, says that travel is a route to discover the many contexts and identities of a traveller.

The initiative, which has been in development in “stealth” mode for nearly a year, aims to leverage United’s vast customer data to deliver targeted messages and surprise and delight moments.

At the heart of Kinective Media lies United’s extensive traveler data, which includes 108 million travel profiles. “These incredibly accurate information as well, because you have to be you in order to get on a plane. So the depth and the breadth of …