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Tucson Tamale Unveils New ‘Tucson Foods’ Packaging Design [Video]

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Brand Strategy

The team behind Tucson Tamale Company is in the process of rolling out a brand-new packaging design for all of its products — Tucson Foods. The updated packaging came about after listening to consumer feedback.

Also, Sherry and Todd Martin want to ensure consistency across a range of new product lines.

“The decision to revamp our packaging was a dynamic one, considerate of our history, the company’s future, and also consumer shopping behavior,” said Sherry, co-founder of Tucson Foods and Tucson Tamale.

(Photo courtesy of Tucson Foods)

The new name, Tucson Foods, is only going to be on the brand’s packaging — the storefront at 7286 N. Oracle Rd. will remain as Tucson Tamale Market.

The visual changes are arriving as the brand premiers two new items (Tamale Bites and Fresh Pourable Salsas) alongside their beloved hand-rolled frozen tamales.

Tamale Bites (Photo courtesy of Tucson Tamale)

The Tucson Foods packaging’s color scheme was inspired by …

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