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Tubos Reunidos commits to total digital production [Video]

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Brand Strategy

To adapt to market demands, the Spanish steel tube and pipe manufacturer is streamlining tech support systems — from quality processes and plant automation, to employee safety and production control — so its people can focus on adding value. Director of digital transformation Sergio Sáenz Solano details efforts so far.

Credit: Sergio Sáenz

Over its more than 130 years, Tubos Reunidos has gone through various phases of modernization and expansion, including incorporating new technologies and more efficient production processes to stay competitive in a fast-paced market.  

The need to modernize has only intensified over the last decade. Today, producing seamless steel tubes for the energy and industrial sectors is markedly different to what it was only a few years ago.

“Early on, we had a much more artisanal manufacturing model,” says Sergio Sáenz Solano, the company’s director of digital transformation. “Over time, based on technological and management advances, more automation has been introduced …

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