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Brand Marketing on Social Media

Trump vs. Harris: Can campaign memes help win the 2024 presidential election? Here’s how it’s working [Video]

LOS ANGELES (KABC) — If you’ve seen a lot of chartreuse green on your screen this summer, it’s all a part of a social media strategy.

Not just by singer Charli XCX for the release of her new album “Brat,” but by Vice President Kamala Harris’ campaign team. In fact, they’re both happy to share the spotlight.

Just hours after President Joe Biden withdrew from the campaign and endorsed Harris for the Democratic nod, Charli XCX posted on X “kamala IS brat.”

That post alone has more than 54 million views.

The Harris campaign has since been embracing the backing of the singer and leaning into some of the other memes that have long circulated about the vice president. Her team also branded “Kamala HQ,” described as “the official rapid response page of Vice President Harris’ presidential campaign” in that same chartreuse green.

Need help registering to vote? Here’s how you can register in California for the Nov. 5, 2024 presidential election

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