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Brand Marketing on Social Media

Trump Media’s Stock Went on a Wild Ride Today [Video]

Shares of Trump Media & Technology Group (DJT) can be volatile. Tuesday was something else.

Shares of Truth Social’s parent company, majority-owned by former President Donald Trump, finished the day down nearly 10% at about $27. But that came after they’d risen to near $34, about a 13% rise from Monday’s close. Trading in the shares was halted during the session.

Trump Media’s stock has generally raced upward from September lows, trading at levels last seen in July. Even after today’s whipsaw trading, with most of the pullback taking place in late-afternoon action, the shares are still back at August prices.

The earlier gains came as the perceived likelihood that former President Donald Trump, majority owner of Trump Media’s shares, could win the 2024 presidential election race against Vice President Kamala Harris rose. Trump’s chances on prediction market Polymarket have climbed roughly 3 percentage points since Monday to around 58%.

Trump Media on Monday launched a web version of its Truth+ TV streamingservice. …

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