Tropical Smoothie Cafe Selects Horizon Media as Media Agency of Record to Accelerate Nationwide Growth | PR Newswire [Video]

Leading fast-casual brand taps Horizon Media to amplify brand visibility and drive guest engagement across key markets

, /PRNewswire/ — Tropical Smoothie Cafe, the nation’s largest smoothie chain and a leader in the fast-casual category, has named Horizon Media its media agency of record following a competitive review. This partnership is set to elevate the brand’s national footprint through Horizon Media‘s data-driven strategies, advanced technology and innovative media solutions.

As part of this collaboration, Tropical Smoothie Cafe is consolidating its national and local media budgets into a single, unified fund, positioning the brand to drive greater sales and transactions while enhancing guest engagement across key markets. Horizon Media will manage an annual media budget of approximately $50 million, overseeing communication planning, media investment, measurement and the integration of cutting-edge tools to deliver impactful results.

“2025 will be a transformative year for Tropical Smoothie Cafe as we leverage the collective strength of our marketing investment to drive unprecedented growth,” said Deborah von …