How to Market your Brand

TripleLift, Geico, Unilever Execs On Moving CTV Beyond Experimentation Beet.TV [Video]

Post author By Curator
Post date August 9, 2024

CANNES — Connected TV advertising is maturing but still faces hurdles in scaling innovations across platforms. Panelists highlighted the need for more standardization to enable advertisers to deploy new ad formats broadly. While CTV offers improved targeting and engagement compared to linear TV, fragmentation remains an obstacle. Brands are pushing for faster development of capabilities that can drive measurable business outcomes, while also emphasizing the importance of creative quality in the evolving CTV landscape.

Panel: Unlocking Connected TV Advertising Innovation: Shifting Investment from Experimental to Core

Andrew King, VP, Product Management, TripleLift
Kate Jalkut, Vice President, Integrated Marketing & Media, Geico
Aaron Sobol, Head of Media Investment US, Unilever
Moderator: Justin Lebbon, Co-Founder, Director, AdWanted

Global Leadership Summit: Streaming TV & Digital Video – June 19, 2024

You’re watching “Global Leadership Summit: Streaming TV & Digital Video, a Beet.TV Leadership Series at Cannes Lions 2024 presented by DIRECTV Advertising, Spectrum Reach, TripleLift & Wurl”. For more videos from this series, please visit this page.

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Tags Lead Generation, Sales Funnel, Small Business, Small Business Marketing, Video Marketing

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How to Market your Brand

Unlocking Organic traffic on Amazon | Episode 151 #OnlineSellerUK Podcast with Neil Twa [Video]

Post author By Curator
Post date August 9, 2024

Joining us is Neil Twa, the CEO and Co-Founder of Voltage Holdings and co-author of the best-selling book "Almost-Automated Income with FBA." Neil is a seasoned Amazon expert with a wealth of knowledge on growing online businesses.In this episode, Neil will be sharing his unique perspective on the Amazon marketplace. He'll discuss how Amazon can be likened to both a river and a tree, emphasizing the importance of understanding its dynamics and nurturing your business for long-term success.

Tags Digital Marketing, Entrepreneur, Lead Generation, Small Business Marketing

How to Market your Brand

Marketers Can Harness New Tools to Improve Audience Targeting, Ad Addressability Beet.TV [Video]

Post author By Curator
Post date August 9, 2024

Advertisers face a significant challenge as technology gives consumers more control over how they access media content amid an ever-expanding universe of

Tags Lead Generation, Sales Funnel, Small Business, Small Business Marketing

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How to Market your Brand

'Icons & Symbols of the Borderland' Exhibit Now Open at the James Museum [Video]

Post author By Curator
Post date August 9, 2024

'Icons and Symbols of the Borderland: Art From The U.S.-Mexico Crossroads' is now on display at the James Museum in St. Pete.

Tags Advertising, Sales Funnel, Video Marketing, Virtual Business, Virtual Marketing

How to Market your Brand

SquaredFinancial elevates its brand identity, revealing enhanced logo [Video]

Post author By Curator
Post date August 9, 2024

/PRNewswire/ -- Industry-leading fintech firm SquaredFinancial has been through major transformation in the last year, setting the right pace towards...

Tags Business Goals, Business Growth, Success Mindset