Years after it was created by New York-based software developer Josh Wardle, Wordle‘s popularity is still going strong.
In October 2021, Wardle released the word-based puzzle to the general public. It quickly became a global sensation, with some players sharing their answers, along with hints and tips, on social media each day.
Such was the game’s popularity that, in January 2022, it was bought by The New York Times for an undisclosed low seven-figure sum, though it remains free for players. Today, Wordle remains the newspaper’s most popular word game. What drives its enduring success? Wardle attributes it to the puzzle’s format of five-letter words and six guesses.
“There is a reason that every word is five letters long and that you are allowed six attempts to guess it. That might seem arbitrary, but, with the prototype version, I tested different word lengths and experimented with the number of tries that players …