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TikToker Bella Bradford Announces Death at 24 in Pre-Recorded Video

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Brand Marketing on Social Media

Bella Bradford has died at age 24, but not without saying a meaningful goodbye to her 13,500 TikTok followers.

The influencer — who was diagnosed with a rare form of cancer called Rhabdomyosarcoma in her jaw muscle in 2021 — made a final “get ready with me” video intended to be shared after her death. A note shared alongside the TikTok detailed that Bradford died “peacefully” and “surrounded by the people she loves most” on Tuesday, Oct. 15.

The 11-minute vlog began with the creator thanking her fans for following her “on this fun journey” through social media.

“I hope that you can look back on all my videos and find a little bit of joy in your day, if you ever need a pick-me-up,” she continued. “Remember that you live every day, and you only die once, so make every day count.”

As a final ode to her love of fashion, Bradford dolled up in a khaki halter dress, a white cardigan and black netted …

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