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TikTok Star Behind ‘Demure’ Trend Makes Late Night Debut [Video]

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Brand Marketing on Social Media

TikToker Jools Lebron is taking “demure” to a new level.

The breakout social media star, who famously coined the latest buzzword “demure” made an appearance on Monday night’s Aug. 19 episode of Jimmy Kimmel Live.

RuPaul served as the guest co-host for the episode and asked Lebron how he was doing as a host, to which she fittingly replied, “Very demure, very mindful,” as the audience cheered.

Lebron, who identifies as a transgender woman, caught social media users’ attention when she posted her first themed video titled “How to be demure at work,” on Aug. 2. After giving pointers like laying her wig down and doing her makeup properly, Jools pointed out she’s being “Very demure, very mindful,” encouraging viewers to follow suit. “Let’s not forget to be demure divas.”

Jools Lebron.

Jools Lebron/TikTok

The 17-second video has amassed over 7 million views. Another clipthat features Lebron’s tips on “how to be demure and respectful at the work place” has garnered …

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