If you want to make it big as an influencer in Los Angeles, 1600 Vine is the place to be. It is built around making viral videos — a way of making a living that is now under threat.
In the building rising high above Hollywood, Jo de la Rosa Grey has danced her way into the hearts of her followers. The former “Real Housewives of Orange County” star creates content inside one of the many so-called “wedges” at 1600 Vine. The rooms are used by social media influencers to make videos for millions of followers.
“On here you got a ton of Youtubers, a ton of TikTokers. For me it’s inspirational because no matter where you walk in the building, someone is usually shooting a photo shoot or video or something like that,” de la Rosa Grey said.
1600 Vine is the LA headquarters for de la Rosa Grey and her husband Taran, who helps brands create …