Tight Tolerances: A Field Trip to DT Swiss [Video]

When Brandon, the Marketing Manager at DT Swiss, invited me to visit their space this fall, I was beyond excited to see where the magic of the storied brand comes together. Located just up the road in Grand Junction, I figured it was a good excuse to escape the higher elevations of Colorado in October.

Upon arrival, it was pretty clear that the facility in Grand Junction was more than just a warehouse. There were sales and marketing teams, wheels being built, decals being applied, and even spokes being made. After a full tour of the facility, an in-depth look at …