Three Black customers are suing Louis Vuitton for racial discrimination, accusing the luxury brand of unfairly banning them from its stores and treating them differently from white customers. Tracy Renee Williams, a VIP customer and social media influencer, her daughter Brandi Williams, and her friend Kristopher Enoch have filed a lawsuit in California federal court. They claim the company discriminated against them based on race, under the Unruh Civil Rights Act.
The lawsuit centers on multiple incidents where the plaintiffs allege they were mistreated while shopping at Louis Vuitton stores. Tracy Williams claims that after preordering $50,000 worth of merchandise in 2022, she received an email from the brand stating it would no longer serve her.
“Please be advised that Louis Vuitton is no longer prepared to do business with you,” the email reportedly read. When Williams visited the Louis Vuitton store in Beverly Hills to address the issue, she says a white manager told her she …