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Brand Marketing on Social Media

This trick to sleep faster and longer is going viral. Does it work? [Video]

The solution to the slumber you are seeking may just come in the form of a specific type of cherry.

A new trend of drinking tart cherry juice before bed is being hailed on social media as a cure for insomnia in both adults and children.

In a video with nearly two million views, TikTok user @missalanablack said she didn’t wake up once in the middle of the night after trying the drink for the first time.

“Why didn’t I know about cherry juice earlier?” she said in the video. “I have taken so many supplements to help me go to sleep, help me stay asleep. … All I needed was some cherry juice.”

She’s not alone in believing the drink serves as a natural sleeping aid. But is there any merit to this claim? TODAY.com spoke with experts to learn the sweet and the sour of this viral TikTok …

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