As Google prepares to travel to a federal court in Virginia to face down its adtech antitrust trial next week, a newly uncovered deck sheds new light on the 2007 DoubleClick acquisition that played a pivotal role in the growth of its advertising business.
The deck was obtained by adtech veteran Ari Paparo, CEO of Marketecture Media, which is producing “The Monopoly Report” newsletter to accompany Google’s adtech trial.
Paparo confirmed the document’s authenticity with two people with direct knowledge of the matter. (Paparo was a DoubleClick employee when the document was produced but didn’t have access to it at the time.) Business Insider has separately confirmed the document’s authenticity with a person with direct knowledge. This person was granted anonymity amid the high-profile and active litigation. Business Insider could not confirm with certainty whether this was a final draft. Five slides from a later version of the deck are also included in the trial’s exhibits, …