There is no such thing as a marketing expert [Video]

Because customers’ tastes and requirements are always changing, you’re always learning. In this VLOG, Grant Leboff explains that to understand this further, we need to understand what marketing is.

There’s no such thing as a marketing expert.

No really – there is no such thing as a marketing expert.

Because customers’ tastes and requirements are always changing, you’re always learning.

To understand this further, we need to understand what marketing is. ‘Marketing is the process of determining, communicating and delivering value, in order to obtain and retain a customer,’ and that is the key. It’s about obtaining and retaining customers.

In order to achieve this, we need to make customers the centre of our world. In marketing, it’s known as customer orientation. No matter what your product or service is, you need to understand your customer innately. What are their challenges? What are their issues? What are their desires? In what context do these take place? What are …