YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024.
Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy Donaldson’s Mr. Beast channel is high on the list.
It’s easy to understand why. Today, the Mr. Beast YouTube channel has 240 million subscribers, the second most of any channel on the platform. There are many reasons why this channel is so popular, but the strategy I recommend most to my clients centers on expanding their view of who their ideal customer is.
YouTube’s Power Players Use This Growth Strategy
What’s the million-dollar strategy for growing your audience and your customer base? The answer is surprisingly straightforward: inclusion marketing. Yep, that’s it. I’ve built an entire consulting business around helping brands …