Big brands are increasingly choosing to work with small agencies, leading to significant growth in the number of small agencies. In fact, 68% of advertising and PR firms have fewer than five employees.
Brands appreciate the personalized experience that small agencies offer. These agencies are known for their flexibility, innovation, and outcome-driven approaches. Many small agencies have also carved out niche industries in which they specialize, further enhancing their appeal. Additionally, small agencies are often more cost-effective for clients due to lower overhead costs and greater resource efficiency.
However, this cost-effectiveness comes with its own set of challenges. Small agencies typically don’t have the budget or time for “fluff” tools. They need a multipurpose, user-friendly platform that can handle a variety of marketing tasks efficiently.
This is where audience intelligence toolscome in. These platforms have been a game-changer for small agencies, replacing multiple tools in their tech stack. They provide rich audience insights, support data-driven decisions, help create winning marketing …