With soaring viewership growth and new programmatic advancements, streaming TV has become a critical investment for political marketers ahead of the 2024 election. The streaming market has significantly matured since the last election cycle and today requires a carefully crafted and precise strategy to effectively sway voters.
Amid this unprecedented presidential race, we hosted a webinar to explore the evolving landscape of political advertising in streaming TV. Joined by industry leaders Sarah Ballarini, manager of products and partnerships at DSPolitical, Dave Clark, director of business development at The Trade Desk, Chris Garcia, director of programmatic sales at The E.W. Scripps Company, and Billy McBeath, digital director and senior advisor for the Senate Leadership Fund, we discussed key trends and how political marketers can maximize their campaigns.
Watch the full recording below or keep reading for highlights from our conversation.
This election cycle marks the first where buyers are considering streaming TV …