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The status symbols that parents are obsessed with in 2024 [Video]

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Brand Strategy

Becoming a parent is a whirlwind of emotions. It also means spending a lot of money on items for the new baby.

While babies need very little — a safe place to sleep, diapers, and to be fed around the clock — parents with disposable income often turn to high-end products that offer extra features and stylish designs.

As a parent of three kids under the age of 6, I’ve seen the same products make the rounds over and over again from momfluencer Instagram accounts, celebrities, and friends’ baby registries.

Here are some of the most popular status symbol brands and products for babies and why parents are obsessed with them.

The smart bassinet beloved by celebrities

Baby in Snoo bassinetHappiest Baby

The Snoo was invented by celebrity pediatrician Harvey Karp and has been on the market for almost a decade. Celebrity parents like Zoe Saldaña and Justin Timberlake love it.

The appeal of the Snoo is not just its minimalistic …

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