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The Sport That Saves Lives [Video]

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Brand Awareness

INDIANAPOLIS — The United States Olympic Swimming trials in downtown Indianapolis are not just about the sport, but it’s also about changing lives.

Part of the reason Indiana fought to host the swimming trials in Lucas Oil Stadium is to bring awareness to the issue of drowning, says Sarah Myer, Chief Marketing Director of Indiana Sports Corp and Co-Director for Olympic trials. She says drowning is the second leading cause of accidental deaths for children 14 and younger, and hosting the swim trials could be an opportunity to teach someone a technique that could save their life.

“Swimming is the only sport that can save your life, and we really took that seriously when we won this event. (We asked) how we can leave a lasting impact on the sport of swimming and water safety,” Myer tells WIBC’s First Day program.

Myer says the state of Indiana has created an initiative called “Swim in Safety”, which aims to …

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