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The role of influencers, content creators at this year’s DNC [Video]

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Brand Marketing on Social Media

PHOENIXInfluencers and content creators are taking part in the DNC in Chicago this year, posting images and videos on social media to reach out to a younger audience.

There’s so much information in the palm of our hands, and a lot of the younger voters are on social media apps like TikTok and Instagram.

Campaigns are honing in on that as the DNC has a content creator platform. One of those 200 content creators is Arizona Abortion Access activist Deja Foxx.

“I’m Deja Foxx, and I’m so excited to be here today from Arizona,” she said on the stage at the United Center on Aug. 19.

200 content creators were credentialed for the convention.

A digital social media presence is historically newer to political campaign strategies, and Foxx says it’s about meeting generations where they’re at.

“People across the board are getting their news on platforms like TikTok and young people in particular are developing political opinions on …

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