I used to scoff at the idea of building a personal brand. But the truth is your personal brand is being built without you.
Are you known as the quiet one who gets things done?
The outspoken one with too many opinions?
People will form their own opinions about you no matter what, based on your daily interactions and your online presence.
Personal branding is having a say in how you want to be known, and taking charge of your own brand.
So why not be the captain of your own ship and steer it where you want to go, rather than letting the wind control you?