The Outside Lab at CU Denver putting outdoor gear to the test [Video]

DENVER — There are a lot of brands developing efficient gear for whatever Mother Nature throws at us. However, it can be overwhelming deciding which reviews you should trust when purchasing your next pair of running or hiking shoes, ski gloves or rain jacket.

The Outside Lab at CU Denver is using technology and innovation to put products to the test. Researchers are collecting empirical data, putting multiple materials through wear and tear in the lab, with the goal to ultimately help refine the review process and assist brands in research and development.

Inside the lab, a retro-fitted leg spins over a treadmill, with two shoes on it. With options for both men’s and women’s feet, the machine tests shoe durability of running and hiking shoes. It is called “The Time Machine,” made by footwear test company Heeluxe. The CU Denver Outside Lab has it cycle for the equivalent of …