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Brand Marketing on Social Media

The Most Popular Food Trends on Social Media This Year [Video]

Social media has rapidly become one of the ways so many of us access information, and that includes what and how we eat. Whether you’ve prepared a viral dish like Marry-Me Chicken, asked your friend why everyone was trying to make ice cream out of cottage cheese, or inadvertently realized you’ve been buying a lot more cabbage at the grocery store, it’s likely that scrolling through food videos on Instagram and TikTok has affected you somehow.

We covered a lot of the delicious (and also less-than-tasty) moments on the internet this year, and there were a few themes that our audience loved the most. Readers were drawn to viral treats, memes, hacks, and — more than anything else — combatting misinformation. Being knowledgeable about food and cooking also includes being able to recognize what’s not true, and our discerning audience was eager to stay on top of it in 2024. 

From insights …

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