The GREENIES brand gives a voice to dogs [Video]

Despite all the ways that advertisers are able to reach customers, it’s difficult to beat the value of a good, old-fashioned review. At the point of purchase, someone else’s words can make a big difference—whether it’s about the way something tastes, fits, works, or stands the test of time. Of course, even reviews have their limitations … or they did.

When it comes to products for our pets, consumers typically have to go the traditional route, basing their purchase off ingredients and the way our fur babies respond to the product itself. But with developing technology, some very good participants, and a cheeky idea specially developed for Mars Petcare and the GREENIES™ team, our four-legged friends are getting in on the review game. And while technology to actually read dogs’ minds does not exist (we can dream), Amazon and the GREENIES™ brand were still able to work with generative AI technology to bring the fantasy to life.