SAN JUAN, PR — In a digital age where artificial intelligence (AI) is the buzzword on every tech enthusiast’s lips, it’s easy to get swept up in the futuristic allure of generative AI.
But according to Dave Simon, VP, Strategic Partnerships, Moloco, the true power player in advertising is not as much AI itself, but the machine learning technology that underpins it.
In this video interview with Beet.TV, Simon explains the difference, and why it matters.
“Really, the underlying technology of machine learning is what creates the value,” Simon emphasizes.
His viewpoint is grounded in the practical application of AI in advertising, where machine learning models leverage vast datasets to solve business problems. These algorithms can process information and make predictions at a scale and speed unattainable by human teams.
Simon explains, “What we’re doing is leveraging different data sets that are traditionally provided by marketers or by publishers and …